Pls Dont Say Pubg
Why PUBG: Battlegrounds is going costless-to-play
PUBG will become free-to-play on all platforms from January 12, 2022. That decision reflects how the world has shifted around the trailblazing offset-person shooter – the game that transformed the boxing royale from DayZ modern to global phenomenon. It'due south been nearly five years since PlayerUnknown's Battlegrounds entered early on admission and there'due south been no shortage of rivals since. Something had to alter if PUBG was to stay competitive.
"We came to the decision to make PUBG: Battlegrounds free-to-play considering we feel that information technology is truly the correct time," says creative director Dave Curd. "I know in that location are a lot of people who are interested in PUBG: Battleground simply take never gotten effectually to playing information technology for diverse reasons – now is the perfect moment to get started."
PUBG goes F2P
Because PUBG has been a premium title since its launch in 2017, it's perhaps easy to overlook how content-rich it has go, particularly against other battle royales. When Curd assures me that PUBG "is the best it has ever been", he's pointing to its eight unique maps and deep weapon mechanics equally evidence. The former ensures PUBG can continue to support a various range of play-styles, and the latter is a skill-ceiling that rewards patience and purposeful shot placement.
Putting PUBG'southward legacy aside, it'southward hard to argue with the assertion that Noon Legends, Call of Duty: Warzone, and Fortnite take at present get synonymous with the battle royale genre. These free-to-play games are the bedrock of multiplayer shooters in the modern era, boasting constantly shifting metas and updating storefronts to proceed their massive player-bases agile and engaged.
From the outside looking in, it's like shooting fish in a barrel to imagine that the decision to strip PUBG of its $xxx price tag is a response to the success EA, Activision, and Epic Games has seen in this infinite, though PUBG Corp is quick to push dorsum confronting that calculation. "This is in no way a response to the other titles y'all've mentioned. They're all bang-up games which specialise in their ain unique strengths, only as we do. We develop our game independently of others and are excited to see what is to come," says Curd.
PUBG Corp sees the decision to get free-to-play with PUBG: Battlegrounds as more than than an opportunity to "open it up for as many people as possible." The studio sees this as a risk to introduce new featuresets, make renewed commitments to the community, and grow the franchise even farther before games set in the wider PUBG universe – such as The Callisto Protocol – launch afterwards this year.
"It has absolutely opened upwardly opportunities," Curd adds. "Nosotros can invite more than people to the party and that means we'll see developments that we may not accept witnessed with the previous pay-to-play model. In terms of developing and evolving, we will go along to practice what we've e'er washed: innovate, create new experiences, and abound the PUBG universe."
When major alterations are made to established games, information technology'southward natural for entrenched communities to fright modify. Curd is quick to affirm that "despite the transition, the cadre game is nonetheless the cadre game", adding that PUBG Corp sees this as an "opportunity to continue to evolve" the cardinal Battlegrounds experience. The creative director points to the addition of new gameplay features, and the introduction of Tactical Gear, action queuing, and a revamped tutorial organisation as examples of what this evolution will look like in the short term.
Curd says that going free-to-play "is going to grow our community, which is always a positive matter. Nosotros are ready to welcome new players with open arms and help them hit the basis running. We've adult amazing tutorials for newbies and will have a brand new shooting gallery, which I think is going to be a big striking."
A natural customs concern is the stability of servers, and whether they will withstand the influx of new players. Curd says "the health of our servers won't be impacted" by the switch into free-to-play, calculation, "every bit ever, we volition exist monitoring and updating them regularly when nosotros need to." Given that PUBG: Battlegrounds has sold more than 75 million copies beyond PC and console to date, making it one of the acknowledged games of all time, you have to hope that it'll exist able to withstand the pressure.
"We think it is only fair to give a lilliputian extra to fans who have purchased PUBG: Battlegrounds earlier nosotros transitioned to free-to-play"
Dave Curd, creative managing director
It's worth remembering that PUBG Corp has tested extensively for this inevitably. In August 2021, PUBG: Battlegrounds had a week of free play; it was rumored at the time that this was a test run for a permanent complimentary-to-play offering, which we now know was the case. "We saw a lot of success and an influx of new players when we held 'Free Play Week' terminal year, and nosotros tapped into their experiences to help inform the direction we'd ultimately accept when transitioning to a free to play model. While a lot of the new updates have been cooking for some time," says Curd, pointing to tactical gear and action queuing, which accept long been in development. "The sentiment and feedback nosotros saw during the 'Gratis Play Week' only bolstered our decision to make a permanent transition to free-to-play."
At that place are yet questions surrounding Zakynthos, PUBG Corp's proprietary anti-crook solution. The studio recently explained that, during the August Free Play Week, the "ratio of suspected cheaters spiked after the result started, but eventually recovered and settled in line with the numbers we had before the consequence." That's a promising sign. Cheaters remain a blight on the free-to-play games market, and one of PUBG'southward biggest challenges won't exist satiating a new player base, but ensuring that the scales remain balanced. "The battle with cheaters continues as PUBG: Battlegrounds enters the free-to-play earth," the anti-cheat team continues, "simply we are dedicated and doing all we can to ensure that you non merely hear about, but feel the effects of our anti-cheat solutions for yourselves."
A new beginning
PUBG: Battlegrounds is now free-to-play on all platforms, perhaps its most significant change since the boxing royale entered Steam Early Access back in March 2017. As a thank you to all survivors who braved Erangel, and the maps that launched since, PUBG Corp has designed a commemorative pack as a thanks. It contains a handful of unique cosmetics and gratuitous access to Battlegrounds Plus.
"We recollect it is but fair to give a footling actress to fans who accept purchased PUBG: Battlegrounds before nosotros transitioned to free-to-play. All those who have already bought our game receive a Commemorative Pack which includes a free Battlegrounds Plus upgrade where they can enjoy ranked way, create custom matches, and collect in-game skins and Yard-Coin – as well every bit other benefits," says Curd, noting that new players will need to pay $12.99 to get access to Battlegrounds Plus.
I'm keen to see how PUBG: Battlegrounds weathers an influx of new players. As competitive equally Noon Legends, Call of Duty: Warzone, and Fortnite tin can exist, they are far more forgiving than PUBG. The battle royale leans further into realism than its competition, forcing tactical thinking and careful movement, should you want to be the last player continuing. With its tense shootouts, heavier gunplay, and varied maps, PUBG even so offers a nice contrast with what we're seeing elsewhere in the genre. And, as Curd says, this is only the beginning. "This is the natural side by side step and a bang-up fashion to introduce more than players to our universe."
GamesRadar+ is diving deep into biggest games of the twelvemonth in January with exclusive interviews, easily-on impressions, and in-depth editorials. To cheque out all of our coverage so far, exist certain to follow Big in 2022 .
Source: https://www.gamesradar.com/pubg-free-to-play-interview/
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